💓DuGut App

The DuGut App Facilitates Sustainable Actions

The Purpose of DuGut! The Younger generation have been calling for action, and are driving cultural virality for social change around the world! DuGut™ is the platform that brings brands to aid their call to action, by offering a new form of engagement advertising that leads to real-world sustainable actions like planting a tree or feeding a kid in need!

The DuGut™ ecosystem gamifies the entire process of discovering the problems that face us, learning about the solutions, changing to become more sustainable, uniting around a common goal and taking real action. The incentivization process occurs naturally as users engage with content and challenge each other to do good!

Our Blockchain solutions allow us to do this in a secure and transparent way, so you can see each Brand Action™ you take, turn into real world action, and get rewarded in the process. Transforming the very economic machine that is threatening our world, consumerism, into a force for good!

DuGut aims to be the go to platform for people and brands to engage in sustainable action and make a positive impact in our world.

With the revolutionization of finance and currency exchange through decentralized blockchain ledger technology comes a chance to change our economic systems and use them as a force for good! DuGut’s Vision is to create an ecosystem which encourages and incentivizes all economic actors to do good! If we want to do this, we need to make the solutions simple and easy to `aggregate everyone and drive them to take action. Our model shifts from the current method of activism and instead of pointing fingers at each other, we focus on showing how brands and people can create sustainability, and drive this behavioural change with real world sustainable action rewards!

The DuGut ecosystem has been designed to facilitate trust and transparency between users and the brands they use, driving funds towards sustainable actions that can solve our world problems. It will also incentivize this process for both conscious consumers and brands, stimulating the growth of the ecosystem by providing people a way to make money for making an impact in the world!

Contained in this gitbook is a sample of our light paper, the full version which we will be releasing soon! You will be brought up to speed with the vision, technology, and team behind DuGut and learn how we believe we can change how advertising and consumer engagement work to create a better world.

DuGut App Distinguishing Features

What makes us special?

Social Movement

DuGut™ was made with the younger generations in mind, allowing them to turn activism into action, and promote the solutions which will drive sustainability!

Impact Orientated

Smart contracts enable new ways to incentivize social behavioral change. Brand Actions™ can be set up around important social issues, and engagement always leads to real sustainable action.

User-Centric

The DuGut™ platform is orientated to provide our users with what they need, a way to change the world at no cost, and earn CryptoCurrency rewards for their efforts to do good!

Transparent

The transparent nature of blockchain technology ensures a secure and verifiable system of sponsored donations to real world actions, fostering the trust that was lost in legacy systems.

Privacy First

This next generation do-good platform allows you to make an impact while still being secure and controlling your own data, earning monetary rewards from the sustainable campaigns you engage with using the DuGut™ app.

Sustainable Action NFTs

You will be able to earn unique NFT’s for each Brand Action™ campaign you engage in, leaving you with lasting memorabilia of your impact in the world, these NFT’s will be showcased in your own section of the 3D, Virtual, DuGut™ World.

Earn from Community Engagement

As the ecosystem evolves you can earn from posting your own do good actions and curating content which is posted by your peers, allowing a market for acts of kindness to evolve in local and global communities!

Challenge your Friends

Challenge your friends and your community to join you in taking action and making the world a better place! Brands can also post challenges for you and your friends to compete with each other and earn prizes!

Learn about the Problem, while funding the Solution!

Each Brand Action journey, in the native app or on web, is curated with information teaching you about the problem and how to be part of the solution!

Share your Impact with others!

Content and challenges are easily shareable to get all your friends involved in making a positive impact with you, and earning you more tokens!

Keep score and grow your Do Good Reputation!

Higher reputation on the app, is directly correlated with your real world impact through the app, changing our social value system away from likes and into real action!

Do Good and earn more!

As you grow your Dugut Reputation you will earn more tokens from each interaction and referral you bring to the platform!